Cremieux

Cremieux

A summer escape may be no further than your closet: Cremieux, a preppy brand launched in ’70s St. Tropez, is having a saison chaude, as its new NYC flagship store (decorated with photos taken by menswear lion Andy Spade) raises the line’s profile on these shores. The attention is warranted: Lean European-cut jackets, paired with light pants and spread-collar shirts whose quirky details include plaid pockets and cuffs, have a unique summery polish; seersucker sportcoats and bright polos look appealingly just-thrown-together, while the brand’s bold tailored suits in herringbone and pinstripes are as sharp as can be. Polished flâneurs should ask themselves, why blow cash visiting the Riviera when you can look like you’re strolling it year-round? 65 Mercer St., New York NY; cremieux.fr and Dillard’s stores nationwide