Like some of the world’s most successful men, the co-founder and CEO of innovative online menswear purveyor Indochino dropped out of college to pursue his dream. “So much of style is playing the game and looking the part,” Kyle Vucko says. “We try and give men a way to do that while expressing themselves.”

He believes in his threads so much he wears them every day. “I might wear jeans or track pants on the weekend, but the day I travel or go to work in scrubby clothes is always the day I run into an investor, so now it’s Indochino every day.” More than just brand ambassadorship, it’s also a form of quality assurance. “You break it, you fix it, you find ways to improve it,” he explains. “There’s no better way to do that than to experience the product.”

Current: Vancouver, B.C.
Hometown: Victoria, B.C.
Occupation: Co-Founder and CEO, Indochino

Describe your style in three words.
Classic, trim, flair.

Who had the biggest influence on your style?
I wasn’t a fashion guy before I started Indochino. I was the guy who owned one suit I bought with my mom. It was the awkwardness of buying a suit that led me to start a company for average guys who don’t wear suits. I like things that are super basic—really simple looks with a pocket square or tie bar for flair.

If you could have one piece of clothing from your childhood what would it be?
Rubber boots so I could jump in puddles.

What’s one thing you always remember when getting dressed?
When in doubt, put on a white dress shirt. Half my closet is white shirts, half is other colors. You can never have enough crisp white shirts.

What are the three pieces that every man should own?
A navy suit, white dress shirt and a simple cardigan, probably black.

What’s one thing a man should do to improve his style?
Get the basics right. Everything is about building a foundation to me. You can get really creative with very little. It doesn’t cost a lot to build on top of some basics: a few classic suits, a great pair of jeans, a good leather jacket. Those things never die.

What stores or websites do you frequent?
Slate and Quartz for learning about the world.

What trend would you like to see disappear?
I’m not a huge fan of trends in general. I like stuff that looks good, that lasts and stops you from over-consuming. If you buy a lot of vintage or classic stuff you can get out of that hamster wheel of changing trends.

When you want to make a good impression, what do you wear?
I actually have a specific go to for this: Grey and blue windowpane suit. It’s a subtle three piece with a tie and boutonniere.

What’s the one thing that’s always worth splurging on?
Leather goods. A great pair of shoes, a pair of boots, a classic brown dress shoe. A leather jacket might cost you hundreds of dollars, but it can last for decades. Something like that will last a long time.