We have to hand it to Laphroaig. Not only because we love their very smoky brand of Scotch, but because they have truly embraced the fact that it is not for everyone.

Case in point, this new Halloween-themed video, in which a variety of costumed characters—including, hilariously, The Fat Jew—sample the spirit and share their very unvarnished opinions. Pretty funny stuff.

Note: If you, like us, love Laphroaig, try this recipe next weekend. It is what you might call spooky good.

Laphroaig Trick or Treat 

Laphroaig Trick or Treat

1 1/2 parts Laphroaig 10-Year-Old Single Malt Scotch Whisky
3 parts Apple Cider
1 part fresh Lemon Sour

Build over ice in order. Garnish with a lemon wedge.