The Priority Coast marries high quality and low maintenance with a timeless look and progressive, uncompromising features. It’s a bicycle with superior resilience to the harsh environmental conditions of coastal communities.

Typically beach cruisers are prone to corrosive damage and cumbersome to ride—salt water rusts out the gears and breaks down the chain, sand grinds down hubs and bearings and heavy steel is slow. But the Priority Coast is the first beach cruiser actually built to withstand the wear and tear. Without a chain, it’s not clunky or creaky. Its grease-free Gates Belt Drive, ultra-light aluminum frame and fork and stainless steel components make it rust-free. And sealed cartridge bearings from the bottom bracket and headset to the pedals and front hub mean that water and sand are kept off. Plus, it’s comfortable—a soft, gel-padded seat makes for an even smoother ride. The exclusive bike is available for pre-order on Kickstarter through April 15th at an introductory price of $349 (the regular price is $449).

But what would a beach bike be without the ability to carry boards, beach gear or dogs? Each Priority Coast cruiser can be customized with lightweight aluminum accessories. So if you’re a surfer with a pup, you might want to make Priority’s new whip, you know, a priority.

Priority Coast