It’s up there with sense of humor and confidence, guys: women love how a man smells. These three things actually matter way more than what you look like, how much you make and the car you drive. But it’s a highly subjective matter. Your best smell isn’t another man’s best smell, and not all women respond to the same scent. Still, it pays to make every effort to smell your best. In parts of Europe, a man’s cologne is considered as much a part of his wardrobe as his jacket or shoes, and we Americans need to follow that lead. Try these five tips.


Women want men who smell like men, not flower shops.


1. Ditch the cheap body spray
For most of you, college is over. The body spray that carried you through countless keg parties over the course of four to seven years isn’t going to cut it in the big leagues. When it comes down to it, smelling like The Situation only works for… The Situation. Instead, opt for an actual bottle of cologne, like your dad used to wear, and…

2. Use scents sparingly
You know who should smell your scent? People standing right next to you. Not people on the other end of the hallway. Your cologne is more for you and women you’re being intimate with than for everyone you walk by. It takes a little practice to get the right amount of scent on yourself, but for best results, just spray it lightly over your heart in the morning and you should be good to go.

3. Pick manly ones
They can be anything from sandalwood to lime, depending on the season, the occasion, your personality and other factors. But, with apologies to fellows who prefer such things, I’m going to strongly warn against scents like vanilla, lavender and gardenia. Instead go for things that mimic wood and leather or a simple musk. Women want men who smell like men, not flower shops.

There’s no substitute for confidence, grooming and a neckful of Olympic medals.

4. As Old Spice says, believe in yoursmellf
If you’re an old-school kind of guy, don’t be afraid of English Leather. If you’re a bit metro, embrace it and throw down an extra few bucks for the pricy European stuff. If you’re a Jersey Shore type of guy, don’t feel like you have to throw out all your Drakkar Noir. The point is that you want to smell like you, not what you think a woman wants you to smell like. You will reek of phony, which smells even worse than Khlomar’s fragrance.

5. Take care of your undercarriage
You may have never thought about it, but you’ve got to maintain your junk as well. Think that’s, ahem, nuts? Consider your own willingness to pleasure a lady when she’s not so well taken care of. Now, you don’t want to be applying CK One to your naughty bits. Instead, invest in some talcum powder specifically designed for the crotchal area. This will have your man-parts smelling sweet in the event she wants to unleash the beast. Did we incorporate enough euphemisms there?

Jordan Harbinger is a Wall Street lawyer turned Social Dynamics expert and coach. He is the owner and co-founder of The Art of Charm, a dating and relationships coaching company. If you dig this and want to learn more from Jordan and The Art of Charm team, visit You can also interact with Jordan on Facebook.