The WB network, first created in 1995, as combination of bad ideas and the eventual home for Dawson’s Creek, was banished from the airwaves in 2006. Well, not so much banished, as it was purposely ignored into oblivion by viewers.
The old WB and UPN (which would be equally horrible if it weren’t for that lovable comedy, Girlfriends) merged to form the CW in early 2006.
A bunch of television executives got together over the weekend and found out about the internet. That’s where the new idea for a WB Network website, where you can watch all your favorite Gilmore Girls episodes, came from.
According to the New York Times article announcing the new site, they’re in really good hands:
Ã¢â‚¬Å“My 20-year-old daughter and her friends are watching Ã¢â‚¬ËœOne Tree HillÃ¢â‚¬â„¢ and Ã¢â‚¬ËœPushing Daisies,Ã¢â‚¬â„¢ but not on television,Ã¢â‚¬Â Bruce Rosenblum, the president of the Warner television group, said. Ã¢â‚¬Å“TheyÃ¢â‚¬â„¢re watching on laptops and cellphones. HereÃ¢â‚¬â„¢s the interesting part Ã¢â‚¬â€ to them, that is television.Ã¢â‚¬Â
No way?! Really? I would like to have been in the room when Bruce came up with that realization. But the problem I think he and the other executives fail to comprehend is… those shows suck. And maybe the reason the WB did so poorly toward the end is that the content wasn’t worth watching.
It doesn’t sound like the new content will be any better:
Warner hopes to attract users with made-for-Internet video series, including ones spearheaded by McG, who is best known for directing the Ã¢â‚¬Å“CharlieÃ¢â‚¬â„¢s AngelsÃ¢â‚¬Â films and whose real name is Joseph McGinty Nichol, and Josh Schwartz, the executive producer of Ã¢â‚¬Å“The OCÃ¢â‚¬Â and Ã¢â‚¬Å“Gossip Girl.Ã¢â‚¬Â
I don’t think I could come up with a worse cast of characters to launch a bad idea of a website with. I really think there are just a bunch of aging executives sitting in an office quietly, then a young hotshot walks in firing off a few buzz words like ‘online streaming content’ and ‘social networking sites’. Pretty soon the execs are in a tizzy of excitement, but months later nothing to show for it except a crappy website.
I really hope I’m wrong though, it would be great to see that dancing frog again.
New York Times: WB Network Returns as a Web Site, April 28, 2008