The guys at Brew Dog – the same guys that decided to make beer in the middle of a storm-tossed Atlantic just for the hell of it – have set a new world record. Their newest concoction, the Tactical Nuclear Penguin, is the strongest beer on the planet Earth. 

The previous record holder was the German Beer Schorschbraer, and it was a still-reputable 31% ABV. Tactical Penguin, though, utilized an at-the-time-untested distillation technique that occurred at -20 degrees centigrade until it reached the new world record alcohol concentration of 32% ABV. They even had a researcher at the International Centre for Brewing and Distilling confirm it scientifically.

Without getting into the whole process, the beer was started from an Imperial stout and then continually chilled, decanted, and rechilled in the cooling room at a local ice cream factory over a period of about 18 months. 

How does it taste? Well, pretty boozy. Beyond that, though, the makers reference its “powerful, smoky and cocoa flavours,” and describe it as being “bold, irreverent and uncompromising. A beer with a soul and a purpose. A statement of intent. A modern day rebellion for the craft beer proletariat in our struggle to over throw the faceless bourgeoisie oppression of corporate, soulless beer.’”

The beer, of course, is closer to liquor than it is to traditional beer. And, Brew Dog says, that is how it should be enjoyed. The label reads:

This is an extremely strong beer, it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.”

It’s available now for £35, but after the first 250 bottles sell out, the price goes up to £250 per bottle for the rest of the stock. Our favorite part is that each bottle doesn’t come in an overly-ornate bottle, but a brown paper bag with a hand drawn penguin on it.

If you’re interested in supporting this brewery and their whimsical brewing styles, they’ve invited drinkers to join their Equity for Punks program. In it, they’re selling of 10,000 shares of their company to the first lucky fans interested. Check it out.