Whoa. . . adidas is going all out with these new Olympic ads. Making up for Kevin Garnett’s supposed flub perhaps? Or just payback for getting torched by the the new ‘Dream Team’? (more videos after the jump):
I really hope this isn’t actual live footage of the fan enthusiasm. That diving bit looks especially dangerous. And I hope they’re signing up that dude who gave the assist header for the soccer goal. That’s a money pass right there.
Wait. So they’re like “super capitalist communists” now, right? I’m down with that. Happy Sweet 16, guys!
That’s why adidas (always lowercase, baby!) is making the big push to overtake Nike in the new billion Chinese people market.
Deadspin reports that adidas are looking to open more than 6,000 stores in China in the next 2 years, in addition to the world’s largest adidas store in Sanlitun.
Check out the rest of the ads, which get gradually more epic before culminating in alien forces causing the women‘s volleyball team to not play well:
Deadspin: The Great Proletarian Sneaker Revolution Has Begun, July 8, 2008