By Charley A. Prescott 

As important as cologne is – smell is one of the main things that attracts <a href='‘ class=’linkify’ target=’_blank’>women to men – a shockingly large number of men do not know where to put it. There is a proper way to apply cologne. The key is to hit your pulse points. 

Pulse points are areas of your body where you can literally feel your heart beating, such as the inner wrist and neck glands. Other areas of the human body classified as pulse points include behind the ears, the inner elbow, back of the knees and inside the ankles. At each of these spots, the blood vessels are closest to the surface of the skin. 

Candace Parker, a fragrance expert at a specialty beauty retailer in Raleigh, N.C., said, “It is recommended that you apply a fragrance to the pulse points, because those areas are naturally warmer than the rest of the human body. After a fragrance is applied to a pulse point, it reacts via the warmth in that area. It reacts in the sense that it is radiated into the air around you. As the area pulses, the scent is continually emitted from the skin. Application to a pulse point allows you to maximize a fragrance because it releases the utmost scent from your skin.”

Of course, there is nothing that says a person must apply to the pulse points. But if you decide not to apply a fragrance to the pulse points, you will notice that the scent is unable to offer a great deal of longevity. 


Tips on applying cologne to pulse points 

– Limit the application to two pulse points with a couple of light sprays per area. 

– Apply to a low and high pulse point so that the fragrance has an opportunity to blossom upwards around you.   

– During the process of application, avoid rubbing cologne into the skin which can cause it to degrade.

– If you have dry skin, a fragrance will not last as long as it would on a person with oily skin.  How can you solve this problem? Ensure a fragrance’s endurance on the body by applying unscented moisturizer to the pulse point first, then apply the cologne on top of the moisturizer.  


How to care for your investment in a bottle

– Prevent damage by storing cologne away from sunlight in a cool, dry place like a drawer or cabinet.  Although many people choose to store fragrance in a bathroom, this is not an ideal location because of the presence of moist heat from the shower.    

– Always make sure the cap is tightly closed to avoid evaporation. 

– Housing an opened bottle of cologne in its original box will promote a longer shelf life. This is particularly true if its glass bottle is clear. Fragrances in opaque glass bottles tend to stay fresh for a longer period of time.   

(Charley A. Prescott is a freelance writer who specializes in fashion and grooming.)