No, seriously. This line of watches has been struck by lightning. True, it was man-made lightning from a Tesla coil, but that doesn’t change the amount of voltage that ran through these watch cases which were, “engraved, mutilated, tortured,“lightning-struck” 100,000 volts, 200,000 volts, 500,000 volts or 1,000,000 volts”

The idea is to create a luxury item that is purely unique in not only its appearance, but its personal history, but to do so in a way that was still affordable for more than just the super rich. They assembled a master team of watchmakers and jewelers to do just that. They’re still somewhat expensive at a little over $5,000, but that’s just the cost of spitting in the face of mother nature.   Check out the video below of them actually getting the Tesla coil to strike.

The watches’ specifications are as follows:

Movement Self-winding movement entirely
manufactured in Switzerland
Power reserve: 42 hours
Jewelling: 25 jewels
Case* 316 steel Silver-coloured
“Coup de foudre” Collection: cases engraved, mutilated, tortured,
100,000 volts, 200,000 volts, 500,000 volts or 1,000,000 volts
Diameter Ø47mm
Crystal Sapphire
Back Open, fitted with a sapphire crystal
Water resistance 50 metres
Bracelet “Alzavel waterproof” treated leather and hand-sewn high-tech