Donald Trump just named Steve Bannon, executive chairman of Breitbart News, his new campaign CEO. If you haven’t heard of Breitbart News, you’ve probably seen their headlines. They tend to be pretty conservative and, in a lot of ways, just as eye-opening and shocking as Trump can be.

Bannon appears to be a good match for Trump, who could use some powerful friends around him as he’s had a couple messaging stumbles in recent weeks. In his new role as the Trump campaign’s CEO, Bannon will have Trump’s ear on a daily basis.

So who is he? He’s a former naval officer, having served aboard the USS Paul F. Foster as a Surface Warfare Officer and ultimately as a Special Assistant to the Chief of Naval Operations. He then headed to Wall Street as an investment banker at Goldman Sachs in the Mergers & Acquisitions Department. After a successful run, he launched his own investment firm called Bannon & Co where he negotiated the sale of Castle Rock Entertainment to Ted Turner. He did pretty well in that deal, taking a stake in the TV show Seinfeld. You may have heard of it.

Trump clearly sees Bannon’s hunger to win and echoes his love-hate relationship with media and journalists.

Hungry for more media, Bannon got into movies. He executive produced Titus (starring Anthony Hopkins) in 1999. In 2004, he produced a documentary called In The Face of Evil that celebrated President Ronald Reagan. During the making of the movie, he met Andrew Breitbart.

He was CEO of Affinity media until 2011 when he turned his attention fulltime to Breitbart News after joining them in 2007. He still contributes regularly and hosts a morning radio show called Breitbart News Daily on Sirius XM.

He also cofounded the Government Accountability Institute, a nonprofit that publishes books like Clinton Cash: The Untold Story of How and Why Foreign Government and Businesses Helped Make Bill and Hillary Rich. To be fair, the organization also published Bush Bucks: How Public Service and Corporations Helped Make Jeb Rich.

When Bannon joined Breitbart in 2007, he proceeded to interview Trump on numerous occasions. The publication has risen in popularity in recent years as America grows more divided on social and political issues.

Trump clearly sees Bannon’s hunger to win and echoes his love-hate relationship with media and journalists. The next few months leading to the election just got a lot more interesting because of Bannon.

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