Young America has $500 Billion worth of spending power according to There’s 24 million young Americans between 15-29 that love to spend their money. Hip-hop consumers “lust for anything new, with strong affiliations for the latest hand-held devices and internet technology, drinks and snacks, and personal care items,” the report notes. What a perfect demographic that has spending power that is expected to grow 29% over the next 4 years. I know the baby boomers have more money but they think when they spend. I would rather have the group that buys without thinking.